Magic City Sips 2024




Happening every Wednesday

May 29 - August 28 

4 p.m. - 7 p.m.

You're invited to special happy hour events celebrating and spotlighting Birmingham's rich culinary landscape and vibrant community.

Sign Up for Updates!

Check out the 2024 SIPS Locations!

What is Magic City Sips?

Magic City Sips, a brainchild of the City of Birmingham's Department of Innovation and Economic Opportunity (IEO), is a city-wide happy hour series aimed at engaging residents, business communities, and visitors alike while strengthening the city's thriving hospitality industry.

Exclusive Drink & Food Experiences

Following the roaring success of the 2023 edition, SIPS is returning from May 29 to August 28, 2024, with events every Wednesday from 4 p.m. to 7 p.m. Participants can experience exclusive SIPS-specific drink and food specials at participating bars and restaurants.

Calling All Bars and Restaurants

Join Magic City Sips!

Sign up today to be a part of Magic City Sips 2024

This is your opportunity to host exclusive happy hour events and show off your unique offerings. Engage with the community, attract a wider audience, and vie for recognition in the prestigious Sippy Cup Awards!

Learn more about the Sippy Cup Awards below

All locally owned bars & restaurants in the Birmingham City limits are welcome to participate!

Register Now!

Learn More About Our 2023 Winners!

Cheers to the Wednesday!

Join us in shaping an unforgettable summer experience for Birmingham's residents and visitors alike during Magic City Sips 2024