Magic City Sips 2024

A SUMMER-LONG

CITY-WIDE

HAPPY HOUR!

Happening every Wednesday

May 29 - August 28

4 p.m. - 7 p.m.

You're invited to special happy hour events celebrating and spotlighting Birmingham's rich culinary landscape and vibrant community.

Bar & Restaurant Owners: Register Now!

Countdown to Magic City Sips

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What is Magic City Sips?

Magic City Sips, a brainchild of the City of Birmingham's Department of Innovation and Economic Opportunity (IEO), is a city-wide happy hour series aimed at engaging residents, business communities, and visitors alike while strengthening the city's thriving hospitality industry.

Exclusive Drink & Food Experiences

Following the roaring success of the 2023 edition, SIPS is returning from May 29 to August 28, 2024, with events every Wednesday from 4 p.m. to 7 p.m. Participants can experience exclusive SIPS-specific drink and food specials at participating bars and restaurants.

Calling All Bars and Restaurants

Join Magic City Sips!

Sign up today to be a part of Magic City Sips 2024

This is your opportunity to host exclusive happy hour events and show off your unique offerings. Engage with the community, attract a wider audience, and vie for recognition in the prestigious Sippy Cup Awards!

Learn more about the Sippy Cup Awards below.

All locally owned bars & restaurants in the Birmingham City limits are welcome to participate!

SIPS 2023 was Amazing!

The resounding success of Magic City Sips 2023 laid the foundation for an even more captivating sequel this year.

Thank you to our 2023 participants:

The Sippy Cup Awards

Culminating the festivities is the prestigious "Sippy Cup Awards," a recognition of excellence in various categories, diligently voted upon by the patrons.